Well, I didn’t expect this, though I probably should have: A huge wave of former Twitter bluechecks and their followers have descended upon the Mastodon Federation, and–sunuvugun–they’ve started throwing spears at each other.
First of all, for those who have never heard of it: Mastodon is a social network modeled superficially on Twitter. It’s distributed, in that anyone can create a server instance of Mastodon, and connect to other Mastodon instances through an underlying protocol called ActivityPub. It’s very cool in its own way, and brings other (ancient) distributed social networks to mind, like Fidonet and Usenet. Within a server instance, members can post and read tweet-ish things called “toots.” Theoretically, any Mastodon instance (there about 7,000 of them) can trade traffic with any other Mastodon instance. Content moderation, codes of conduct, and control of what other instances can share traffic are entirely under the control of the members of a given instance. There is no centralized management. Each instance governs itself.
So NPR’s Adam Davidson set up a Mastodon instance called journa.host, mostly targeted at journalists fleeing Twitter. The journa.host instance now has about 1,600 members, though that number doubtless changes hourly. I’ve cruised some of the posts, and it looks a great deal like the sort of stuff we’ve always seen on Twitter: some interesting, some blather, and some complaining about the indiscretions of others. Here’s the weird part: Almost immediately, fights broke out.
Maybe that’s not weird. Maybe that’s just how social networks operate. In this case, it had repercussions: A great many Mastodon instances, told by one malcontent or another that journa.host was transphobic, decided to block journa.host entirely. If you read Twitter, look for posts by @ajaromano, a bluecheck journalist who’s been trying to figure out why journa.host is being blocked so much. There’s a threadroll here. She’s trying to pin down what makes journa.host transphobic, and so far she got nuthin. Someone linked to a transphobic NYT article? Seriously? The NYT?
What this leaves us with is basically a Twitter-flavored forum with 1,600 members, shunned by all the other major Mastodon instances. So much for having 75,000 followers.
Now, why? I seriously doubt journa.host did anything transphobic or Aja Romero would have found it by now. I think the problem is much simpler and more mundane: Longtime Mastodon users think the wave after wave of Twitter refugees are ruining the neighborhood. The federation network can’t crash, but massive activity spikes can slow things down enough so that it might as well have crashed.
I’m not sure why it should be so, but I’ve read that Mastodon leans left. So in a way it’s the perfect solution for people who hate Elon Musk enough to bail on Twitter, leaving their blue checks and their thousands of followers behind. Alas, right now it looks a lot like Mastodon’s fediverse is the Holy Roman Empire of social networks: thousands of dukedoms, city-states, and strange little scraps of intellectual backwaters and walled fiefdoms that just don’t talk to anybody else and occasionally start throwing rocks.
What happens next? Nobody’s saying it out loud, but I’ll hazard a guess: They’ll soon be back on Twitter. How soon? A month or so. We won’t know for sure because they won’t want to admit it, but Twitter is successful because it’s big. Musk will eventually figure out how to make it pay. The real interesting question is what shape the Mastodon fediverse will be in come the new year. What’s the sound of one instance banning?
Silence. Heh.